Posted by: mhdiaz | May 14, 2010

Faculty Use of Social Media

A presentation of research results from Babson Survey Research Group, New Marketing Labs, and Pearson was surfaced recently in a post by Inside Higher Education.  Of the 1,000 faculty referenced in the survey, nearly all were aware of social media, 80% had accounts and 30% were using social media as a tool for communication with colleagues and students.  Nearly 60 percent of those surveyed used multiple accounts and a quarter used at least four.  Faculty from an online and blended learning environment and faculty in the humanities showed higher adoption rates.   The study defined social media sites as Facebook, Twitter, YouTube, Skype, LinkedIn, MySpace, Flickr, Slideshare, or Google Wave.

This suggests potential for these tools to be integrated more deeply into teaching and learning environments and workflows.   I would be interested to hear other thoughts about the study and its implications.


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